Free Calculator
An ugly website is an opinion. A missed job is a number.
Nobody replaces a website because it looks dated. They replace it when they can see what it costs. Put your own numbers in and find out.
Your numbers.
Not sure? Most local businesses we audit sit between 200 and 1,500.
Calls plus form submissions, as a share of visitors.
One job, not a lifetime. Use your typical invoice.
Estimated revenue you are leaving on the table
$0
per year
Five percent is the working target for local service businesses. Published 2026 benchmarks put the all-industry average around 2.35%, with 3% to 5% typical for contact forms and quote requests on service sites. This is an estimate from the numbers you entered, not a promise.
Questions
- Where does the 5% target come from?
- Published 2026 conversion benchmarks put the all-industry website average around 2.35%. For local service businesses, contact forms and quote requests typically run 3% to 5%, and focused landing pages run higher. We use 5% as the working target because it is achievable for a service business, not because it is guaranteed.
- How do I find out how many visitors I get?
- Google Analytics or your hosting dashboard will tell you. If nothing is installed, that is its own problem, and our free Website Checkup will flag it. In the meantime, most local businesses we audit sit between 200 and 1,500 visits a month.
- Is this number a guarantee?
- No, and we will not pretend otherwise. It is arithmetic on the numbers you typed in. It shows what the gap between your current rate and a normal rate is worth. Whether a rebuild closes that gap depends on your market, your pricing, and your follow-up.
- My website barely gets any visitors. Does this still apply?
- It applies differently. If almost nobody is finding you, conversion is the second problem and being found is the first. That is usually a Google Business Profile and local search issue rather than a design issue, and we will tell you so rather than sell you a website you do not need yet.
Not sure why your site is not converting? Run the free Website Checkup and it will tell you what is in the way, or read why your website is not getting phone calls.
Get Started
We build it first. You look at it. Then you decide.
No pitch deck and no retainer. A real website for your business, built on our time, shown to you before any money changes hands.